Marque
Brand guidelines
Client.
Marque
Job category.
Brand Guidelines
Marque Kitchen's are a new flat-pack kitchen company aimed at high-end middle-Australia. Studio Verse were commissioned to produce all branding from packaging to in-store signage.
Marque’s branding utilises a bold and confident custom typographic logo (based off Akkurat Bold). This typographic logo reflects the brands confidence in itself through its straight lines, geometric curves and the unique Q. The bold underline beneath the M captures the no-fuss approach of the brand and the product. The brand also has an extended element for marketing and branding purposes, the crop marks, which evolved from the underline and the Q’s tail.